I think many people (most?) these days when going for a new TV are likely to consider Smart TV's to be able to take advantage of terrestrial catch up, netflix, you tube, plex etc. etc-not to mention IPTV!
I have 2 samsung and 1 Hisense smart TV's and IPTV is simplicity itself to install and works very well on all 3! It's very convenient be able to use the TV remote rather than having to switch to a separate box. Another small unexpected bonus with the Hisense TV was not having to pay the one off app fee as required for the Samsungs.
cheers
keith