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Using the same technology as in talking greetings cards, the sandwich comes in special packaging which triggers the famous football chant 'ole ole ole ole' when opened.
Tesco is selling the limited edition fiery Jalapeno Chicken sandwich, inspired by the England team's spicy diet of tabasco sauce, wasabi paste and sharp English mustard.
Tesco food developer Laura Fagan said: "We think the sandwiches will be popular snacks for anyone wanting to see the lunchtime or afternoon games and for that reason we wanted to offer fans something substantial."
Professor Joshua Bamfield from the Centre for Retail Research said he thinks the product will be successful, as people are embracing the World Cup more than ever this year.
"There is World Cup merchandise everywhere this year and some people are even giving away free televisions if England wins," he said.
He added: "My feeling is people want a bit of fun, particularly in these depressing economic circumstances, and the World Cup is such a wonderful festival of sport.
Tesco is selling the limited edition fiery Jalapeno Chicken sandwich, inspired by the England team's spicy diet of tabasco sauce, wasabi paste and sharp English mustard.
Tesco food developer Laura Fagan said: "We think the sandwiches will be popular snacks for anyone wanting to see the lunchtime or afternoon games and for that reason we wanted to offer fans something substantial."
Professor Joshua Bamfield from the Centre for Retail Research said he thinks the product will be successful, as people are embracing the World Cup more than ever this year.
"There is World Cup merchandise everywhere this year and some people are even giving away free televisions if England wins," he said.
He added: "My feeling is people want a bit of fun, particularly in these depressing economic circumstances, and the World Cup is such a wonderful festival of sport.