Going back to the original post, people love sky, the sky box, the skin and everything about it except the price.
Now if we turn it to a different example and we all had diesel cars, one guy makes his own fuel from chip fat and this costs him 10p a litre to produce instead of the £1.10p per litre at the nice pump. Once a few of his mates learn about this they start doing the same and are happy.
Now word spreads from village to village, town to town, website to website and everyone wants a go. Queue the band wagon, trumpets, drums, flute the lot.... they love the idea of 10p per litre and using old chip fat but they want it to come out of a pump just like the one charging £1.10. They don't like hand pumping it, they want it just like the real thing.
One chap, let's call him Kiddac, had the skills to build a petrol pump just like the real thing and the people flocked to use it. They can buy this chap a beer if they want to, but he did it for the love of it and because he could.
There are the original box people, like your reaper and other old timers who have known about this for years and are happy with the skybox and successors but enter Jo Blogs, his mate has a mate and his mate has a box just like sky but it isn't. He wants it to look like sky, so does his mate and his mate too.
Progression, don't like change and the misses will love it are the reasons behind it.