OK completely power off the box using the white switch on the back, plug the memory stick in the front USB port, turn the box on by the white button at the back and the front panel should say boot then change to flsh. If it doesn't the box isn't reading the stick. When you extracted the download did you extract it straight to the stick or to your hard drive first then move it over as I have seen a few posts where extracting it to the stick caused problems